New Yarn - Bernat Lu Lu

I was at my local Walmart and saw a yarn by Bernat called Lu Lu. (Its
a very plush/fluffy yarn.) I thought I'd like to make a baby blanket
out of it for my local chapter of Project Linus so I searched for some
patterns that use this yarn. I can't find patterns nor is this yarn
mentioned anywhere. (Not even on the Bernat site.)

Has anyone heard of this yarn before or is it new? (Am I going nuts
and only imagined this yarn exists???) I think Sirdar has a version
of this yarn but I don't know what they call it.

TIA