"Fiona Jarvis" wrote :

Not a very effective ad in that it says the
car is too damned expensive for ordinary folk.

I think that's their point. They make a car that is not for "ordinary
folk". At $52K (base price), it costs more than my house.

Everybody sacrifices for what they want. Some people want $52k cars, and
make the sacrifice for them. I want to tend my family and we make sacrifices
for that. Making personal judgments based upon life choices is fair, but
blanket judgements are probably misleading.